We surveyed hundreds of marketers to learn what hurdles they face when it comes to accomplishing their email marketing goals. From increasing customer engagement to email personalization and contact data quality, the survey revealed there were 7 big challenges where they could use a little help to achieve these goals.
Customer engagement is a vital part of marketing. Understanding who your customers are, what they’re looking for, and then engaging them in a personal, relevant way is key. Mass email communication, where one email message is sent to a group of customers is being left in the past. Modern marketers understand the importance of combining customer data and marketing automation to deliver email messages that are timely, relevant, wanted, and unique to each subscriber’s interests.
While understanding customer engagement is important, the challenges that marketers contend with to achieve their marketing goals are all connected. For more help with email marketing take a look at this infographic, 7 Email Marketing Challenges of the Modern Marketer.