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Video Email Services vs. Traditional Standard Email

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Today’s video email services outperform everything about traditional email. Here are three reasons why video email is a better way to communicate.

Did you know that using text-based messages instead of digital video email services can cause uncertainty, confusion, bad feelings, loss of profits, and project delays?

That’s the bad news. But we’re here to help. Today’s blog post aims to answer this question:

Are digital video email services better than traditional, standard email?

The answer is yes, and I will explain why. To get started, please choose one or more options from the following statement.

In the past year, I have sent or received a standard email or text message that:

  1. I wasn’t sure was read or received
  2. Was confusing or unclear
  3. Caused bad feelings between people or departments
  4. Cost my organization money
  5. Delayed the completion of a project
  6. All of the above

If you chose one or more of these results, chances are you would like to keep these problems from ever happening again. To keep problems like these from recurring, you would do well to stop using standard email as your main communication method. And I can give you three reasons why.

#1: Video email services let you include non-verbal cues, which make up at least 50% of communication.

Without body language, tone of voice, and facial expression, the chances of your message being misinterpreted or causing offense skyrocket. Standard, text-based messages don’t allow you to include those non-verbal cues that are so crucial to understanding someone’s message.

On the other hand, video email is exactly what it sounds like: an email with a video. Including a video with your email dramatically lessens the possibility for confusion and misunderstandings because you can see and hear every non-verbal cue necessary to interpret the message correctly.

#2: Video email services unite all of your content in one package so you don’t have to use multiple tools to send your messages.

Do you enjoy having to move back and forth between lots of tabs and browsers when you’re trying to put a message together? I didn’t think so. But that’s the way it works with traditional email if you want to send or attach anything other than plain text.

Wouldn’t it be nice if you could add multiple components to your message without opening every single folder on your device? Video email lets you do that. Want to record a webcam video? Create a survey? Attach a picture or document from a folder? You can do everything on your device using just one window with video email services.

#3: Video email services (some of them) provide real-time tracking data that you can use to improve the outcome of your messages.

Have you ever suffered from email paranoia? I bet you have. Here’s how it goes: you send an email to someone and they don’t respond to it. So you start to wonder if they received it. Then you wonder if they receive it and just didn’t bother to open it. Or maybe you feel like they probably received it AND opened it, but you feel like maybe they didn’t really read it.

The receiving-opening-reading paranoia is a vicious cycle. This is a lot of paranoia for just one message.

Video email services eliminate your paranoia with real-time tracking features that automatically collect this data for you. These tracking features collect details about who received, viewed, and interacted with every component of your message (i.e. videos, documents, surveys).

Having this kind of data also helps you improve your future communications. How? Because now you have analytics you can use to tailor your message to each recipient.

Bottom line: Today’s video email services outperform everything about standard email, which hasn’t evolved much over the past twenty years.

 

 

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