Every program, app, or device comes with analytics of some kind. Our text messages can tell us if someone read our text, Netflix calculates what we are likely to want to watch, Facebook tells us our most liked posts. It is without a doubt that you will want safety program analytics — every modern safety program has them. Even more so than that you will want some that you do something with.
For those of you reading this post and thinking, "I don't have a safety program." OSHA has a lot to say about the benefits of implementing a safety program.
"Many workplaces have already adopted such approaches, for example as part of OSHA's cooperative programs. Not only do these employers experience dramatic decreases in workplace injuries, but they often report a transformed workplace culture that can lead to higher productivity and quality, reduced turnover, reduced costs, and greater employee satisfaction."
Okay so let's get to it then. What safety program analytics do you need and how do you use them?
This is probably the most important piece of analytics. You need to be able to make sure that your content is being delivered. If you are sharing safety training, tips, and reminders and no one is getting it there is no point.
No matter how you decide to share your training you need to be able to confirm that they in fact did get the training. Everyone is quick to jump to the concern that email gets ignored or found in their spam folder. Well... that is true. But keep in mind that even snail mail gets lost or ignored or thrown away without being opened. The better part of email is that it didn't cost you any paper or stamps to send.
Now how do you use this piece of information. This may seem basic but you can use this data point to figure out any invalid contact information you have. It is common to have an invalid cell phone number or make a typo on an email. Watch your deliverability analytics and make sure you take action on them!
Another data point that you can't live without is views. You need to be able to know who — of the people that it was delivered to — has been viewing your content. If the tool you are using can tell you things like opens (aka interactions before they get to the actual content) that is even better.
For everyone that has viewed your safety training you should be rewarding them. Rewards do not always need to be monetary. A reward could be simple words of encouragement and praise.
For everyone who has not viewed your safety training — and you have checked that it was delivered — send them a reminder. Make sure your reminder is both genuine and also provides them with a why factor. Your employees sometimes just need another reminder to explain to them why they need to do their training.
What you consider to be complete is really based on your company standard. Here at Ving we consider a component (video, audio, etc) to be complete if it has been viewed at least 90%. When looking at a training as a whole you might consider it complete if they did more than 80%. No matter what you consider complete it is important to establish that goal and share it with your employees.
Congratulate your employees for a job well done and make sure to address employees who are not completing their training. If you take the time to address employees and listen to why they have not completed the training — and act on their reasoning — you will see an improvement in your completion rate.
These data points are just the start to your safety program analytics. It is best to focus on just a few things at a time. If you try to do too much at once you are sure to get overwhelmed — we all do.