Photos are the highlight of any communications plan. Try going straight to the source — Instagram.
Humbly dubbed “Queen of the Selfie” I spend quite a bit of time on Instagram. When the new filters and color options came out I was happier than Christmas morning. Instagram is often my go to application in the morning and just before bed — honestly it is my go to for any time of the day.
Instagram makes it is easy to capture and post pictures and even short video clips at any time of day. Friends and family can like your posts by simply double clicking on the photo! It doesn’t get any easier than that!
But Instagram for business… where does it Instagram have a place in my communications plan?
Instagram has more than 300 million active monthly users. That is a huge database that you should be connecting with to make the most for your business. Here’s your successful communications plan outline for Instagram.
Branding
Make sure that you use an avatar that fits in the circular logo space in your Instagram profile settings. It is important to match your logo with other social media sites that you already have in place so your followers can easily find you.
Profile Description
Fill out your profile. It is important to put in your basic profile information, like your company name. It is even more important to include a link to the page you most frequently want someone to go check out. When posting an image, any link you put in the comments section of a photo will not be clickable. That is why it is so important to include a link to your business in your bio and direct traffic appropriately.
Mix it Up
Your Instagram profile should have a theme — I strongly suggest that your theme be your company. Your posts should provide a variety of information. Instagram is great for posting company blogs or driving people to try your product, but can be used for so much more than that. Try posting fun office outings or local news occasionally to keep your followers more engaged. It can be equally beneficial to share some “behind the scene” moments in your office. You’d be surprised how these small moments will affect your communications plan.
Include these three steps to your Instagram communications plan today to increase your business connections. Instagram will not only increase your numbers but your relationship with each one of your connections.
Want to see how we are making Instagram a part of our communications plan? Follow us on Instagram by searching Ving by via680 or @via680 today!
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