Now that you have all the beginning steps complete let’s discuss 5 next steps your business should make a part of your Instagram communications plan.
If you haven’t read our blog, Beginners Guide: Communications Plan For Instagram you should! This blog is perfect for those just setting up their Instagram accounts. Okay, now you are ready to dive into more of the details of Instagram.
- Filters
- Your location
- Hashtags
- Connect W/ Followers
- Interact w/ Instagram Users
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Filters
Filters are one of my favorite features in Instagram. Once you take a picture you can easily transform your picture with a variety of filters that Instagram offers. Look how these filters transformed this one picture.
A picture can be edited to look however you want! Once you take or upload a photograph into Instagram you will be prompted to select a filter of your choice. Try them out! You can always go back to the first filter which is “none.”
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Your Location
You may have noticed that when you put a link in the caption section of your post, it isn’t 
clickable. The best place to put your clickable link is in the locations area. To learn how to turn on your location services and start adding locations to your post check out this blog here!
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Hashtags
The goal of a hashtag is to aggregate all posts related and including the one hashtag. Often people get confused about hashtags. Some worry that they are just not doing it right. When it comes to using hashtags there is no real wrong way — there are just less effective ways.
For example, our popular blog hashtag is #vingblog. This allows our readers to find all other blogs written by our team! If searching for a hashtag on Instagram, you will find everything on Instagram with that same hashtag. You can expand this by going to Google and searching for the hashtag.
Sometimes hashtags are used to make a joke or a comment about the post that your caption doesn’t include. For example, can you think of a marketing or grammar faux pas? They happen. It is best to poke fun at them and move on. This is a great place for a hashtag like #grammarcounts.
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Connect w/ Followers
It is important to connect with your popular followers on your already existing social media pages. Make a list of 50 or so of your top followers. Then log into your Instagram account. Once you are logged into your account you can use Instagram’s search feature to find all of your followers and… follow them.
Another great way to gain followers to your new Instagram page is by posting to your other social media site; directing them (with a link) to your Instagram page! Encourage all your followers to follow you on Instagram at least 3 times once your page is set up. Once you have set up your 3 posts to encourage your current followers to check out your new social media page you will want to go to the discover page on Instagram to locate new followers.
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Interact on Instagram
Like every social media site, it is crucial to be authentic and active on your social media sites. You should be interacting with the people who follow you and the people who haven’t followed you yet. Make sure to set aside 15 minutes every other day to poke around and search your Instagram page.
With these tips and steps in place, your Instagram communications plan will be a true success! Pair your social media tools with Ving today! Every Ving you create comes with a short URL. You can package an unlimited supply of information in one tiny little link with Ving. Sign Up Today!
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