Communication is the key to any relationship. Counselors have been saying this for years. Every married couple will tell you the same. 73% of people who get divorced say that it is due to a lack of communication (source). It is safe to say your business is headed in the same direction if you don't become a business communication expert.
Ignoring communication at your organization not only will result in a decline in your business but it is sure to lower employee retention rates, loss of market share, and ruin overall organizational performance. Research also shows that the average business with 100 employees spends roughly 17 hours a week of downtime clarifying communications, which amounts to an annual cost of $528,444.
Now that we know all the negatives to ignoring communication lets fix it!
1. Create an office culture
Your "office" wether virtual or brick and mortar needs to feel like a second home. Your employees want to feel like they are apart of something bigger than just a 9 - 5 job. Create an environment for them that allows them to get creative.
2. Applaud Failure
This one goes hand in hand with creating your office culture but do not be afraid of failure. If your office is doing the exact same thing every single day you will never "go viral". It is important to have an environment where your team feels comfortable to try something new.
3. Office Fun
The connection between employee engagement and business performance is backed up by a Work Foundation study, which showed that organizations that improved employee engagement practices by just 10% increased profits by an average of $2,400 per employee per year. These engaged organizations grew profits as much as three times faster than their competitors.
Stay connected with your team to know what is important to them — and offer more of that. If your team loves food, have regular company lunches. If your team loves to go home a little early on Fridays, surprise them with an early extended weekend. Whatever your team loves give it to them for a job well done.
These three bigger categories can help you get started engaging and communicating more with your employees. Remember to be a communication expert you need to...
1. Establish regular communication.
2. Make every communication count.
3. Be a better listener so you can communicate more efficiently.
4. Use the right medium.
It is so important to do the above 4 things on a daily basis. If you are not communicating with your employees and establishing a regular communication through the medium that your employees use then your business communication is sure to fail. Put these blog tips to use and you will be an expert like the Ving team!
To learn more about how to increase your communication with video check out this eBook below. And don't forget to subscribe to our blog!
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