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The ability to maintain sales engagement beyond closing a deal can help you build stronger relationships with your clients and customers over the long-term.

Since selling to existing customers is 70% more likely than closing a deal with a new prospect, nurturing customer engagement throughout the pipeline is vital for a successful business. Developing a repertoire with customers can be achieved in multiple ways, such as using engaging communication techniques, rewards or loyalty programs, and maintaining company standards. These techniques can help your customer see the value of you and your company.

Regular Standards Evaluation

It is important to regularly evaluate your services to make sure they maintain a company standard. Doing this ensures you are providing your customers with the highest quality service possible. This is important for circling back around with clients to see if there is anything else you can do for them that might has come about since the original closed deal. The best case scenario is that you find that a customer needs additional services from your company — leading to expansion on your original deal. In the event that your evaluation determines that the services you provide a customer are no longer benefitting both parties, the honesty and dedication to a customer’s success show integrity and can go a long way for referrals and recommendations.


Connect Through Social Media

Social media facilitates communication between businesses and customers. It also acts as a marketing platform through which you can gather leads and opportunities by getting your brand name out there. Connecting with customers on social media is a way to engage and start a discussion with your audience. Approaching social media as a pure sales outlet may not be the best strategy — instead, think of it as a means of communication and way to nurture relationships throughout the customer’s journey through the pipeline. Over time, loyal customers increase in value because of their high probability of buying from you in the future, so it is important to foster those connections. Video is the most popular content on social media today, so be sure to utilize videos in your sales engagement strategy in order to be successful.


Reward Loyal Customers

Referral rewards give additional services or add-ons to loyal customers. They are more likely to recommend your services to their friends and colleagues if you go above and beyond what they expected from your business. Starbucks rewards loyal customers with a gold card that earns stars for each food and beverage purchase. Once a customer compiles 250 stars, or points, they earn a free beverage. However, Starbucks goes above and beyond this rewards program by giving customers free birthday drinks and special offers that other customers don’t have access to. Surprising your customers and clients by going that extra mile makes them happy, and happy customers usually tell others about those happy experiences.


Closing a deal shouldn’t be the end of your communication with customers. Renewals, expansions and referrals all depend on customer engagement and satisfaction, which all in turn depend on sales engagement. It’s important to know what’s working in your engagement strategy, and who is connecting with the information you share. Use Ving digital packets to start knowing what your contacts engage with the most, so that you can cater future communication to their preferences.


How Video Will Boost Your Sales Engagement eBook Free Download

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Rachel W

"Ving Understands What Safety Managers Need to Improve Training"

One of the biggest problems I've had with safety training platforms is making the training easily accessible on mobile job sites, making it easy to upload in-house training, and technical issues with outdated software. All of those problems have been solved by Ving. It's well-thought-out and easy-to-use.

What problems are you solving with the product? What benefits have you realized?

I love the QR code option. For example, you can print a QR code sticker that explains how to inspect fire extinguishers and post it next to the extinguisher so anyone doing monthly inspections isn't guessing based on training that was six months ago. They can review the training immediately.

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Kimberly D

"Excellent Customer Service and Product"

I highly recommend using VING for anything from safety training to onboarding and management training. I can't stress enough how helpful and knowledgeable the Customer Support is!!!

What problems are you solving with the product? What benefits have you realized?

Safety training - VING makes safety training, compliance, and tracking easy. I have recently started using it for leadership and management training as well and love it!


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Kim B

"Ving Training has been very convenient and helpful."

I like the flexibility and convenience of completing training for employees with different job responsibilities and schedules.

What problems are you solving with the product? What benefits have you realized?

It has helped to achieve a high percentage of training completion for our salary employees.

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