Modern consumers have become too knowledgeable — they are still worried about the price and quality of your product, your reputation, but recently there are several more factors that affect consumer decisions. This is the ethics and environmental friendliness of the business, as well as the company's attitude to its employees. Modern customers have enough consciousness not to choose and support companies that use cheap labor and ignore safety rules. And most likely, you remember the scale of the scandal when the clothing factory burned down in Bangladesh due to non-compliance with labor safety rules, and fire safety in particular.
Keeping employees informed and monitoring safety issues is the best you can do to meet adequate standards. Plus, it is possible to use social media to promote safety at work.
Share in Real-Time
Social networks have long ceased to be a tool for communication and have turned into full-fledged business platforms that bring together not only friends and acquaintances, but also brands and their customers. However, it is quite possible to use the potential of social networks to stimulate interaction between employees of the same company as well as to inform, train and educate.
Returning to the issue of safety in the workplace, you can use social networks in real-time so that each of your employees has the opportunity to make sure that a certain safety issue is being resolved. For example, a photo report in the “Before and After” format or a video on which the process of fixing a safety problem is recorded can be strong proof that you, as the owner of the company, are not indifferent.
And Encourage Your Employees To Share As Well
Interaction in social networks is a two-way process. Give your employees the right to share observations and exchange views. For example, if one of them noticed a certain inconsistency with safety standards, then this is the information that should be known to everyone — both ordinary employees and top management. Social networks are a great way to tell everyone about the problem right away.
Moreover, this approach encourages transparency and is evidence in favor of honest and trusting relationships. Workers should not be afraid to talk about problems, especially about safety issues at the workplace, and managers should not be afraid to publicly acknowledge their presence and take measures to eliminate them (see paragraph above).
Use 140 Spaces As A Catchy Reminder
Workplace safety is a process that requires ongoing maintenance. It is impossible to comply with all standards and forget about them for several years. Practice shows that even the most experienced, competent, and conscious workers sometimes make mistakes — and sometimes they can have disastrous consequences. Therefore, it is necessary to work on the process of training and informing staff constantly. And the easiest way through social media is Twitter. Twitter is a way to say a little but keep the point.
Moreover, everyone reads Twitter. And none of your employees will object to seeing a short reminder of the safety rules — this is another indicator that you, as the owner of the company, really care about this issue and that you use all methods to remind your employees that their safety is above all, but for this, they must / must not perform a number of actions.
In addition, you can also try to introduce other safety tools, for example, Vingapp, and motivate employees to start using them too. Ving will deliver short 5 minute microbursts of safety training, reminders, company safety policies, etc to an employees phone or email. Allowing them to constantly stay up to date and safe.
If you gather all your employees in one room and start reading monotonous safety instructions point by point, be sure that at least half of them will sleep in 15 minutes. This is not a form of interaction that can be used to present important information — but the assertion that safety is important is beyond doubt.
But if you take a certain rule, standard or situation and give it the appearance of a story (yes, which you then need to publish on Instagram), then be sure that all your employees will see it. At least, just because of curiosity. Moreover, even boring information that is presented in a non-standard form, and using tools that are familiar to your employees, will remain in their memory for a long time.
Build Your Safety Culture On Linkedin
Linkedin is a highly professional social network, which means it is the best place to build relationships with customers, partners, employees, brand development and promoting safety as well. Of course, not all of your posts in Linkedin should be about safety only — otherwise you may give the impression of being too furious about this matter.
Here you need to keep a balance and evenly show the internal life of the company, talk about values, mission, idea, attitude towards customers, your achievements and plans, and yes, about safety in the workplace too. By the way, if you need content for your website or social networks, pay attention to the Adsy guest posting service that combines publishers and writers in one place.
For customers and partners, this will be another signal that you can be trusted. For employees, this is an additional opportunity to evaluate your serious attitude to safety issues and recall the basic rules, of course.
Get Feedback Right From Your Employees
In most cases, the best way to find out the answer to a question is to simply ask it — and social networks allow you to do this in an anonymous form. Therefore, if you need to know the real opinion of your employees about the state of safety in your company, it is enough just to create a survey in any social network. Plus, you can create an anonymous Google form for complaints and suggestions. And take the data obtained into account.
Use More Advanced Technologies To Promote Safety As Well
In fact, social networking is far from the only innovative opportunity to talk to your employees about safety again. Today, artificial intelligence technologies help people to comply with the standards of production, cleanliness, and safety. Virtual and augmented reality technologies make it possible to safely model non-standard and emergency situations and develop the right response strategies for each employee. Even e-learning, which is already becoming the standard for employee training, has a greater perspective than traditional approaches.
Therefore, combine these methods, take the best from technology and keep your employees safe, of course!
Marie Barnes is a writer for Bestforacar and an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.