Share information. Communicate and collaborate. Track engagement. Repeat.
There are a number of communication tools in the cloud that SMBs use to share information with internal and external audiences. Some solutions offer advanced features like the ability to send video messages, conduct surveys, or share large files in a secure manner.
Yet, what is nonexistent from these approaches are two key pieces:
- An ability to provide all of your content and information in one integrated, measurable digital packet that by its very nature drives high levels of engagement.
- Analytics that provide insights into how each viewer interacts and engages with the content – so you know if the people you’re sharing information with have received and viewed it.
Why is this important? First, it is much easier to use one platform that allows for the grouping of any type of content into one information sharing digital packet – simply because a logical group of all information in one place will keep the recipient’s attention on the information at hand versus sending them to various other places and running the risk of other information diverting their attention. As well, by providing a browser based view rather than an “in-box” local system constrained experience, the sender does not have to think about the constraints of file deliverability and accessibility on the recipient's side. This keeps information sharing and collaboration simple and more organized, and by using one platform, all the data and content types integrate together, which makes measurement much easier.
Secondly, without analytics to show how your viewer actually engages with the content you send, how do you know if your email was received or read? How can you determine if video is the most effective way to send your information? Or, how can you decide – moving forward - if embedding a short audio message with critical information about policy and procedural changes makes an impact? How can you hold individuals in your department or organization accountable if you don’t know what they viewed or heard, and what they didn’t?
With Ving’s analytics dashboard, you can make these determinations, based on how people engage with your content. And if you find a particular approach that works exceptionally well in sharing information to a particular group – you can use that as a template for yourself and others in your organization.
In a nutshell: Vings are different from other forms of communications; Vings, which are "digital content packets,” allow the creator to embed and share important, actionable content via an individual’s chosen platform of communications – e.g. email, messaging, and social network. Accessible from any device, every Ving is intelligent, reusable and responsive. They are reusable as templates, can be deactivated on demand, and are automatically tracked and analyzed in the Ving dashboard. Vings are used to optimize informed actions and engagement within the daily touchpoint of communications and collaboration, and contribute to an organizational culture built around positive personal accountability.
Let’s look at each of these components separately to understand the unique value proposition Ving offers SMBs today.
High-Engagement Digital "Packets"
Not everyone in an organization has access to, or even wants to use, high-end and specialized communications tools. Yet virtually anyone can use Ving to effortlessly create customized communications packets to share with others the elements they believe will get the best results - including video, audio, images, documents and surveys. Ving enables people to select either a single approach or the best combination of tools or media (e.g. audio, video, etc.) and effortlessly integrate each element into their communications. Giving everyone the ability to create communications that foster better engagement, and share information that gets results, creates a work environment that is energizing and fun, and empowers employees to be informed and prepared.
Say you are an HR executive and have important content that you want to share with new hires. Using Ving, you will be able to upload an onboarding video, and also various other forms of information, such as a tax withholding form, map of where to park, benefits overview, and a questionnaire to determine what people learned and assess their level of understanding. Couple all of this robust content with a personal welcome audio message and your new hires will be engaged with you and your organization before they even walk onto the company campus!
Track-able and Measurable
The Ving platform includes a personal dashboard that proactively puts the individual in the driver’s seat for their communications and collaboration. Each user’s dashboard provides immediate and specific on-demand feedback on levels of engagement and compliance for all shared information, and all individual viewers. This provides the kind of analytics needed to understand how engaged your contacts are with your content, and what approaches work or don’t work. Individual creators can then use data-driven insights (into context, content response and collaboration) to learn how to proactively improve their Ving and the resulting behaviors of viewers.
Reusable and Responsive
Once created, a Ving can be reused many times to maximize efficiency and results. Users create the Ving once, use the analytics dashboard (and possibly solicit viewer feedback through a survey) to understand what elements succeeded in fostering greater engagement, and can then make adjustments in order to reuse the Ving many times. The most successful Vings can become templates which people can use and share across the organization.
Another unique feature of Ving is that Vings can be deactivated on demand. Once information or content becomes outdated, or when highly sensitive information is shared that must not linger on a viewer’s computer, senders can make a Ving no longer active or viewable – to avoid confusion and misuse of resources.
Unlike any other offering available today, Ving enables people to more effectively create, share, act upon, and track the critical information they need as they perform their day-to-day tasks.
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