Social media has become a great way to connect with prospects and customers and keep sales engagement high.
With 2.3 billion active social media users in the world today, it only makes sense that businesses are increasing their presence on networking sites in order to connect and engage with prospects and customers.
Networking sites such as Twitter, Facebook, Linkedin, Google+, and even Instagram allow you to connect with customers and boost your sales engagement. Check out these three ways that you can leverage your social media accounts to keep levels of engagement high.
According to a study conducted by PointDrive, including a video in your pitch increases prospect engagement by a factor of 5x. Although face-to-face conversations are ideal, they aren’t always possible. Video is the next best thing — and can be shared in a digital packet with other sales materials that can inform customers. Package your pitch video in a Ving and include a PDF and a survey to get feedback from your contacts. Ving analytics help you measure sales engagement by tracking when contacts view your digital packet, and how much of it they complete.
Twitter is a platform where customers can voice their opinions, and they expect you to interact with them in return. Providing efficient customer service on social platforms is key to success. Social media platforms can be great lead sources if you develop a positive process for handling the communications coming in. If you’ve ever had a large company follow you back on Twitter after following them, you know why this is important. As a customer, you feel appreciated and valued if a business wants to hear your thoughts, and takes the time to respond back to you.
Utilize your captive audience by providing value through industry articles, blogging, or even best practices regarding your product or service. Being an industry leader can help to increase the number of leads spilling into your sales funnel from social media marketing. For existing customers, you can still provide them with value through such platforms to keep them engaged. Here at Ving, we tweet out tips and best practices throughout the month to provide that little bit of extra customer service to our user base. We also give away eBooks, tip sheets, and checklists that are relevant at any stage of the sales funnel.
The customer buying cycle doesn’t end with a sale. Post-purchase, there are many opportunities for continued sales engagement. Keep communication open with customers by connecting on Linkedin. Who knows, a few shared connections might even bring in a new prospect.
Now that you have a strategy in mind for using social media to boost sales engagement, you can put these ideas to use in your own sales funnel.
“Engagement is the leading indicator for success” - Kurt Bilafer, WePay Global VP of Sales & Success
Use Ving to package a pitch with a video for sharing with a short URL on your social media site of preference. Anyone, anywhere, on any device can view your Ving and begin engaging with your digital packet. Ving gives you the ability to provide all of your information in one place, in a simple and convenient way.