Our team dove deep into the Ving vault and — based on real data — calculated the best days and times to send your Vings. To figure out these facts about communication, we looked to see which days and times Vings were being viewed the most.
It can be tempting to want to share the Ving you just created as soon as you finished making it. We are suggesting you pause and thinking about when you are sending — it can impact your opens, views, and completions.
BEST DAYS
Drum roll please… Thursdays!
Thursday took the lead as the best day to share a Ving. From there the order the ranking was Wednesday in second and Monday in third place.
Now just because these are the top performing days does not mean that all of your Vings need to be sent out on Wednesdays. It is important to think about what actions you want someone to take. If it is a quick reminder to an event this weekend — Friday may be perfect! Are you sharing a Ving that someone needs for this upcoming week — share on Monday.
Always keep your overall goal of the Ving in mind first — if there is no obvious best day for your Ving, give Thursday a try.
BEST TIMES
Here it is… our top 3 best times to share a Ving are…
- 3:00pm
- 4:00pm
- 5:00pm
Similar to best days to share a Ving, you should keep in mind how much time your viewers need to spend with your Ving. Are you sharing training material that your viewers will need to spend 30 min. to an hour with? I wouldn’t suggest sending it at the end of the day. However, for Vings that require no next steps and are just informative, a 4pm share time could be perfect.
With all that information out there remember this;
- Keep in mind the goals of your Ving.
- Then think about the next steps your viewer needs to make.
- Try out some of our suggested days and times!
We want to know if these times and days work for you. Comment below or tweet us @vingapp.
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