As CEO and Founder of 10X CEO Coaching, LLC, a coaching business for CEOs of contracting firms, and former President and Owner of Roth Bros., Inc., a $150-million, industry leading HVAC, roofing and energy management company, I have been using Ving – with great success – to bolster business growth and improve productivity. I first learned of Ving in 2008 while leading Roth Bros., located in Youngstown, Ohio, where we were always looking for new technologies to innovate how we do business.
My first introduction resulted from a visit by my IT director to the Youngstown Business Incubator (YBI). She was so impressed by the potential of what Ving could do for us, so shortly after, we met with Ving’s leadership team who provided a product demo. And from that moment, I fell in love with what Ving could do.
For me, the game changer was Ving’s digital packets – a combination of videos, texts, PDFs and surveys – that I could use, all in one trackable packet. Immediately, I knew this was a great tool to enhance employee and customer engagement, and quickly started to become an avid user to share important company news, collaborate with employees, and communicate with customers.
Key examples of Roth Bros. use cases include:
Employee Engagement
I regularly used Ving to share company news with employees, and at the end of each video, included a survey. I discovered through Ving’s real-time dashboard that employee engagement level was only 60%! This type of data-driven insights provided immediate and specific information on employee engagement and responses associated with the content shared in the Ving packet. Knowing this, I was able to improve what was in my content and how it was delivered, resulting in 83% employee engagement.
Customer Engagement
To keep our customers up to date on what we were doing, I used Ving to share videos of company news, and in the videos, asked our customers to help us improve the customer experience by completing a survey. Through Ving’s analytics, I knew that we had engagement levels of 92%. I was also able to proactively respond to customer questions and address any concerns. For example, through one of our surveys, I discovered that our largest customer was having issues with us. My team and I were able to proactively resolve the issues by going to visit the customer, fix the problems, and most importantly, retain our customer’s business.
Improve Engagement and Grow With Ving Today
Business Growth
Ving became an important tool to grow our business and introduce new products to the marketplace. For example, I created a video where I introduced two new products and asked customers if they would like to receive follow up on these announcements. 50% of our customers responded, asking for follow up, and as a result, my team and I were able to focus on those customers. By being strategic with our efforts, we had banner year, bringing in over $2 million in new business!
Furthermore, through Ving’s insights, I learned that customers and employees preferred to engage with my videos rather speaking on the phone. They were able to watch videos when they wanted to, pull the information they needed, share information with others, and participate in surveys at their leisure.
In 2011, I sold Roth Bros., and shortly after, founded 10X CEO Coaching, LLC. Throughout the transition and to this day, Ving has and continues to play an important, strategic role in the growth of my new business. In fact, three months prior to launching 10X CEO Coaching, I would send out regular Vings to approximately 400 individuals, and based on Ving’s real-time dashboard, I was then able to identify those individuals who were most engaged with my content.
When 10X CEO Coaching officially launched, I was then able to prioritize those who would be most interested in my new company and contact them first. By being strategic with my time and effort, within two weeks of launching, I signed on 17 new clients – and as a point of reference, as a CEO consultant, I have the resources to sign on up to 25 clients at one time.
I continue to be an avid user, and with their newest version, I can now view, create and send Vings while on the go. And thanks to Ving’s actionable business insights, 10X CEO Coaching’s launch was a great success, and the company continues to grow. Ving enables me to focus effort where most needed, know who is engaged, bolster productivity, and strategically grow my business.
For more information on how their solutions can help you improve engagement and strategically grow, visit www.vingapp.com.
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