Now that you have your lead on a hook you need to close the deal. Here are 5 ways to successfully close your sales pipeline.
You have been a sales person your entire life. From the moment you were able to talk you have been working on your art of persuasion. If you feel passionately about something and have done your research, you can close any deal.
For prospects that are so close to closing a deal in your sales funnel, keep these 5 tips in mind.
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Know What is Most Important
When looking for another win in your pipeline it is important to pay attention to what is most important to the prospect. It may be something completely obvious. Or, it may be a little more difficult — you may have to do some research and close listening to figure it out. Once you figure out what is most important to the prospect you will know exactly what to focus on during each conversation.
Some of your prospects may be persuaded by costs where others may be completely product or feature driven. Cradle whatever draws the most interest if you want the most success. It can be easy to find yourself constantly talking about what is most important to you and your team, however if your product is not persuaded by the same things your speech will be a miss.
2. Follow Up, Follow Up, Follow Up
Something that is important throughout managing your sales pipeline and not just your closing (but will make a difference when you are trying to close) is follow up. If you are always following up after every communication closing the deal will be easier. Follow up allows you to connect your last conversation with solid next steps so both you and your prospect know exactly what is happening next. Your prospect will remember that you took the next step with them every single time. Never forgetting about them.
3. Be Personable
When doing your follow up and closing your sales pipeline, be personable. It is important to allow your personality to show through in your communication. If you are not personable with your communication your prospect will have nothing to connect with. Show that you care by being personable. If your prospect opens up to you, you are more likely to land a sale even if your product doesn’t meet all their requirements.
4. Be Authentic
When being personable make sure that you are constantly authentic. If you are not constantly being authentic, your sales pitch will come across as fake too. No one closes a deal with someone who is not real. Being authentic builds a trust between you and your prospect. This trust will last for continued service or renewal.
5. Establish Their Gains
Finally, establish their benefits (gains). If you are looking to close a sales pipeline you need to tell your prospect what they are getting. Knowing what they gain will be one of the deciding factors for closing the deal with your prospect. When delivering your closing sales pitch remind them of their gains. In doing so you will trigger what they will lose if they do not agree or buy your product.
Your sales pipeline should be flawless from start to finish. Ving is the tool that will make that happen. You can connect with each member of your sales team and share these tips and more for success with Ving.
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