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happy female employee and retention planLet the games begin! Here are two tools that will help you unlock your master retention plan.

Games… how do games factor into your plan? Gamification is a craze that has made an appearance in almost every industry, but what is it? Simply it’s the use of games in an interface to help engage customers. Several applications allow you to check in or connect to your social media sites so you can interact with your friends. This is gamification. Giving the consumer small tasks (goals/missions), and rewarding them (achievements) is an easy way for your software to create loyal customers for you.

This simple thought has gone viral, and it is easy to see why. More than 183 million people are considered active gamers, (Ryan Jenkins). Active gamers are more than high school and college coeds staying up all night slaying villains and saving the princess, they are CEO’s, sales directors, managers, employees, and consumers. Perhaps the best known example of a successful enterprise/workplace gamification is Nike Fuel. Nike launched their app in 2006 and now have more than 11 million users, according to Demand Metric.

“By 2014…more than 70% of Global 2000 organizations will have at least one gamified application, driving 50% of all innovation, (Engagement Alliance).” Many of these companies plan to use gamification for customer retention. Engaging your customer is crucial in making them loyal and now-a-days you don't have to give them anything...but a gold star.

Giving consumers a “level up system”, or achievements to unlock will encourage them to indulge further into your software technology. Here are two companies that are making gamification easy for software companies.


This company is used by many well known brands such as, AT&T, Samsung, Microsoft, and PayPal. They use gaming to grab the attention of customers across multiple industries. With Badgeville you can customize your layout to match your companies logo or webpage.

Badgeville gets a money rating of $$$$$. This software can have a customized price level, however the entry costs are near $3K - $5K a month.

Another gamification company that has a similar approach to Badgeville without the steep financial commitment is Big Door.p

Big Door

Founded in 2009 — just a year before Badgeville — Big Door launched their loyalty campaign program in 2013. They are used by many well known brands: The Wall Street Journal, The New York Times, NPR, TechCrunch, and GeekWire. They have a similar “one price doesn’t fit them all” motto. With their new loyalty programs you have two options, let them know your goals and they will tell you the pricing.

Both of these companies are great for gamification, and this is just the beginning. Games can help keep a user on 30% longer and increas 2-4% revenue in just the first month of use. Around the world organizations are starting to incorporate games into their software, no matter what the industry. Want to know more about creating a gamification retention plan in your office? Check out this infographic below created by Demand Metric.

Gamification can help your retention plan


Now go pick your weapon and grab your headset because your customers are ready to level up and stay with you for life. Pretty soon their friends will be playing and your company will be the master of them all. So when you are creating your customer retention plan be sure to incorporate games or you may run out of lives.


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