In the Software as a Service (SaaS) industry, it is important to have top-notch customer engagement strategies to keep customers using our products. These strategies maintain their interest and motivation to renew each year.
In today’s world, the internet has provided more choices to customers. You can buy anything online from shoes to cars. The ability to keep customers engaged and happy is important for every company.
We work so hard to gain the attention of potential prospects and convert them into actual customers. Therefore, it would make sense that we should work equally as hard in keeping those beloved customers engaged, interested, and using our products and services. In addition to solving problems, we want to provide value. Right?
TOP 3 CUSTOMER ENGAGEMENT STRATEGIES
Here are the top three customer engagement strategies that I have seen yield the most sustainable software use and increase client retention dramatically:
- Communicate frequently with your customer base in a visual way. Get in front of them, and stay in front of them. Think video!
- Show your customers who you are and the culture behind your company. It's okay have some personality. Customers love to know the people and stories behind the product!
- Be helpful and provide ideas on how to use your product. Take the potential road block of application brainstorming out of the equation. Do the thinking for them!
The video demonstrates how Ving uses video to engage and retain their customer base through a fun video series called VingTV.
VingTV highlights industry news as it relates to B2B video communication software products, company information, best practices, software updates, and much more!
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Today's blog post written by April Bixel