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Why Should Safety Training Include Leadership Videos?


Making the switch to online safety training can be intimidating, both for you and for your employees. But there are plenty of things that you can do to help ease your employees into things and really make the most of your training efforts overall.


One of the approaches that you can try is including videos from company or team leaders. It doesn’t take much to make a quick video, but you can take more time and spice it up if you want to. So why should safety training include leadership videos? We’re here to tell you why—and how!


Why Include Videos?

It can be tough to engage employees in safety training, but you know that already. Videos from leadership can help to make the content a little more engaging. Familiar faces are often more interesting to us than strangers.


Videos are a great way to use multimedia to mix it up a little and bring more exciting content to the table. Even if your safety training is delivered in video format, it doesn’t have the same effect as a personalized, unscripted message.


Besides engaging employees, video messages from company leadership also helps to show that there is plenty of support behind the safety training program. Support from company leadership is a sure sign that your safety culture will be a success. It’s tough to maintain a successful program without support from these leaders behind it.


How to Create Videos

You don’t need any special equipment or technical knowledge to create a short video. It really is easier than you might think. You can create a video from a smartphone, tablet, or computer—anything with a camera. Just open your device’s camera app, set it to record video, and take it from there.


A few best practices for creating videos:

  • Brainstorm what you’d like to say, and even rehearse it, before you begin your recording. It’s okay if you mess it up the first time; just delete your recording and and start again.

  • Make sure you’re in good lighting and a quiet environment. Dark video images and muffled audio can really take a toll on your video quality.

  • View your video before you send or publish. Just make sure your audio is loud and clear, and check to see if there are any issues opening or playing the file type.


With a tool like Ving, you can send out your new video right alongside your training content. There's no need to email your video to everyone if your training is being conducted through a different medium—just put it all together in one convenient package.


What to Include in Videos

It’s completely up to you to decide what’s going into your video. If you’re implementing a new method of online training, a quick message from leadership explaining the change would be a great way to help the transition. If there’s been a recent incident and the training course is meant as a refresher, an introductory video explaining the importance of training is a good way to go.


Utilizing the voices of leadership can serve many purposes. Look at the needs of your team and your company, and choose what will work best for you. There’s no right or wrong way to communicate, as long as you’re making a consistent effort to communicate effectively.


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